Blog posts
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The third myth of print sales: prospects are fa...
Print Sales I love all the features of my car. I like the 170 bhp engine which makes acceleration so easy. I like my 18 inch alloys which hold the road so well. I like being able to control the contents of my iPod from the steering wheel. And the climate control keeps the temperature just right. I have to admit though, I didn’t need the parking sensors. Their constant...
The third myth of print sales: prospects are fa...
Print Sales I love all the features of my car. I like the 170 bhp engine which makes acceleration so easy. I like my 18 inch alloys which hold the road so well. I like being able to control the contents of my iPod from the steering wheel. And the climate control keeps the temperature just right. I have to admit though, I didn’t need the parking sensors. Their constant...
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The second myth of print sales: relationship se...
Print Sales Have you ever seen a print sales person imitate a goldfish? This happens to me a few years ago. He wasn’t expecting the answer that I gave him. His mouth opened, then closed but nothing came out. He went all goggle eyed. The reason for this fishy behaviour was because I said a single word to him: “No”. The print sales person had just changed companies. He had...
The second myth of print sales: relationship se...
Print Sales Have you ever seen a print sales person imitate a goldfish? This happens to me a few years ago. He wasn’t expecting the answer that I gave him. His mouth opened, then closed but nothing came out. He went all goggle eyed. The reason for this fishy behaviour was because I said a single word to him: “No”. The print sales person had just changed companies. He had...
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The first myth of print sales: more sales activ...
Print Sales If you throw enough mud some of it sticks This is a saying that I hear a lot when I’m talking to print salespeople. They are focused on creating as much activity as possible. They are contacting as many customers as possible as many times as possible. The main object is to get a lot of quote requests. These salespeople work on the basis that the more prices...
The first myth of print sales: more sales activ...
Print Sales If you throw enough mud some of it sticks This is a saying that I hear a lot when I’m talking to print salespeople. They are focused on creating as much activity as possible. They are contacting as many customers as possible as many times as possible. The main object is to get a lot of quote requests. These salespeople work on the basis that the more prices...
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How the seven myths of print sales are destroyi...
Customer Management , Print Sales Do you believe in the tooth fairy? My daughter recently lost her first tooth. She carefully wrapped it up and placed it beneath her pillow. It was great to see her excitement the following morning as she unwrapped the paper and found a shiny coin. I love being able to give her pleasure through the story of the tooth fairy. But the time will come when she...
How the seven myths of print sales are destroyi...
Customer Management , Print Sales Do you believe in the tooth fairy? My daughter recently lost her first tooth. She carefully wrapped it up and placed it beneath her pillow. It was great to see her excitement the following morning as she unwrapped the paper and found a shiny coin. I love being able to give her pleasure through the story of the tooth fairy. But the time will come when she...
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