How to make dramatic improvements to your sales results
(And why you only need to make small changes to achieve this)
So what can you do to start making life easier?
Imagine making a change that improves your sales results by one percent. That doesn’t sound much, does it? But imagine making a change like this every week for three months. If you add up the total improvement, you have improved your sales results by 12%. That’s definitely an improvement worth having. Imagine what a 12% improvement could mean to you. Here are some of the things that you might achieve at this point:
- Finding and converting new customers more easily
- Winning a more regular flow of work
- Winning clients with less effort
- Having a sales team performing the way you want
The best thing is, this is achievable. It doesn’t require you to make massive changes to your sales strategies. It doesn’t require you to spend a lot of time away from what you do normally. All you really need is a bit of help and guidance.
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“This book gives me the confidence to reach out to clients and prospects more”
“I found “Done For You Sales Scripts” full of useful tips, ideas and advice. It makes something that I find very difficult (sales calls) much easier to grasp and gives good reasons to make those calls to reach out to clients and prospects.
I like the structure of the subjects, clearly laid out, easy to read and follow. There are many pieces of advice that I really like. You would be surprised how much of this does not get done by our sales team. Even “care calls” after a job has been delivered, just asking if everything is okay with the order. And using that opportunity to ask for referrals as well, that’s clever.
I also love the teaser idea and the use of bulky direct mail, I am a big fan of this. I have never seen a teaser mail piece done by a print company. It’s a very good idea.
The audio files were great, they definitely help to understand the book better, hearing someone go through the conversation makes things easier than just reading the text.
I would definitely use this book as it would give me the confidence to reach out to clients and prospects more. I would recommend it to anyone, whether you are a natural, confident sales person or not. There are a good range of subjects that are covered and I cannot think of anything to add to them, they are all there.
And when the dust settles after the virus, life goes back to semi-normal and the recovery starts, people will need to be ready, this book will be invaluable to any business.”
David Lownds, Marketing at Impressions Design & Print Ltd
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Announcing: “The 1% change plan. How to increase your print sales in 23 minutes a week”
I’m Matthew Parker. For over twenty years I bought print at a variety of different companies. Now I work with all sorts of printing companies all over the world. I explain what it’s like to be a buyer and how they think. Most importantly I explain how to engage with buyers and how you can get them to buy from you.
You learn through the same strategies as the gold medal winning British Olympic Cycling team
I created my new sales programme for two reasons. Firstly, I’ve seen a lot of sales systems that focus on the world of the sales person. That’s all well and good but a lot of what this sort of training covers doesn’t help you win customers. How do I know? I was a buyer for over 20 years. During this time I was sold to by sales people who had received expensive sales training. However, these sales people failed to win me over. They carried on telling me all about their companies and services. But I couldn’t see why I should buy from them. There was a simple reason for this: they didn’t put themselves in my world. They did not focus on the mind of the buyer.
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That’s not the only issue that I have with many sales courses. These programmes often expect you to adopt sales systems that are totally different to how you work now. You have to change the way you work completely. If the new system doesn’t work for you it can be an expensive mistake. You risk alienating prospects that could turn into profitable clients.
Then I learned about how the British Professional Cycling Team transformed its performance. They went from a cycling team that no-one took much notice of, to dominating the 2012 Olympics. The interesting thing was how they achieved this. They made lots of small changes. Each change made a small improvement to their performance. However, when the sum of all the changes was added together it made a huge difference.
I knew that this was the answer to helping people improve their print sales. Not by getting rid of everything you know and are comfortable with. Not by adopting a strange new system. But by making small changes to everything you do, one week at a time. And always making those changes with the customer, not just the sales person, in mind.
How does this programme work?
When you purchase this programme you receive a pdf action sheet every week for the next 12 weeks. Every action sheet contains a set of step-by-step instructions on how to put a new sales tactic into practice. The worksheets are written in plain English. You can put the tactics into use quickly. If you purchase the premium version of this programme you also receive an MP3 of each worksheet and access to my sales strategy forum.
Do these strategies really get results?
I use these techniques with my clients every day. Over the years I have tried out a variety of techniques when I’ve been selling. As this is limited to a 12-week programme, I could only pick the very best tactics. This whole programme was designed to highlight practical sales strategies that you can put into use quickly and successfully.
How much time do you need to succeed at this programme?
One of the best bits about this programme is that you can put everything into practice quickly. That’s why the title for this programme is “The 1% change plan. How to increase your print sales in 23 minutes a week”. That’s all the time you need to make sure that you get the most from the training.
Many people believe that giving clients the lowest price is the only way to win business. Other printers seem to be desperately cutting prices just to keep their machines running.
If you’re going to compete on price, the only way to do it is to cut your own margins. But what happens when price is getting so low that it’s not covering your overheads? Worst-case scenario, if you carry on reducing prices, and potentially having negative margins, your company is not going to be sustainable.
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“I was able to increase touch-backs from prospects, as well as engagement with active clients”
As a result of the One Percent Change Plan I was able to increase touch-backs from prospects, as well as engagement with active clients
What I like most about this programme is the fact that each tip can be easily adopted and integrated into my weekly prospecting discipline.
It can be adapted to existing clients. It can also become a company-wide sales program, enhanced by targeted mailing and email marketing.
I would recommend this to both “rookie” reps needing to build their book of business, as well as established reps who wish to ensure a sales pipeline.
John Prothero, Precision Services Group
Who is this programme designed for?
Sales people
Naturally, this training is designed especially for print sales people. After all, my background is from the print industry. Your lives are busy. You want simple, practical information. You need to be able to action it quickly. That’s why you receive short action sheets. They are written in plain English. They have step-by-step instructions.
Sales managers
Increasingly, I am being asked by managers how they can help their team. They want to be able to give direction to their sales people. If you are a manager you will work through a new technique with your team every week. You don’t need to hire in an expensive trainer to help you with this. You can implement this together as a group.
Customer service staff
More and more customer service people are being told to upsell clients. But not everyone is confident in doing this. If you are looking for some simple techniques to help you create more sales with current customers then this programme is right for you.
“Done For You Sales Scripts” shows you exactly what to say to prospects and clients – here is what’s included
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“Done For You Sales Scripts gave me another perspective on how to approach my future prospects ”
“The contents of “Done For You Sales Scripts” are clear, logical and effective. Matthew has obviously put a lot of thought and effort into the different types of scenarios most sales people would encounter on a daily basis.
The book covers a lot of scenarios that I encounter frequently when contacting prospects, and the content is delivered in concise sections that are easy to absorb and put into practice.
“Done For You Sales Scripts” gave me another perspective on how to approach my future prospects and how to try other ideas but wasn’t sure how to execute.”
Jeremy Irving, Client Account Director at Cubiquity Limited
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This book comes with our rock-solid “it’s not for me” guarantee
We think you’re going to be really happy with your purchase. But it’s just possible that you may read the book and feel that you haven’t learned enough to justify the price. Or that you’re worried about putting it into practice and risking your current relationships.
If that’s the case you’ll be able to get your money back. This e-book is covered by the “it’s not for me” guarantee. If you are not happy with this product simply let us know and we will happily refund your money. You don’t need to make up an excuse, and you don’t have to return anything.There’s only one condition: please tell us the main reason you weren’t happy with the product, so we have a chance to make it better. So, in the unlikely event that you really don’t feel that this e-book is for you, you’ll get your money back with a smile. And, by the way, this guarantee lasts 30 days.
When you purchase “Done For You Sales Scripts” today, here’s what you receive
- 64pp e-book with a total of twenty sales scripts
- Written by an industry expert
- All systems tested and proven by printing companies
- Clear examples of how to put the scripts into action
- Rock solid “it’s not for me” 30-day money-back guarantee
The premium version also includes the following bonuses
1) MP3 Audio version – recording worth £34/$44
It’s one thing reading the words for a script but how do you actually translate these into a conversation? This bonus includes an MP3 audio track for all of the scripts that you might use on the phone or in a conversation. On each track you hear me taking you through each script in more detail and how I turn the script into a dialogue
2) Book of bonus sales strategies – worth £19/$24
Give yourself a sales edge with these nine powerful sales strategies. Here’s what you learn when you read this book:
- Ten different ways to contact prospects and when to use them
- When is the best time to contact a prospect? The definitive answer!
- How to manage a simple sales diary that works
- How to ensure someone takes the next step with the right call to action
- Why giving people too much choice results in fewer sales
- What to do when prospects say no
- How to use the power of mirroring to ensure people read your e-mails
- Three steps to make sure you direct mail is more effective
- Nine tips for getting past the gatekeeper.
The platinum version includes personal help from me – worth £250/$320
If you are learning a new process and want the very best results, it is useful to have expert guidance and personal tuition. I’ll personally review any sales letter or offering that you create and give you my detailed feedback by e-mail. We’ll also have a 30-minute 1-2-1 call to take you through my feedback and answer any questions you might have. If I were charging this at my normal consultancy rates the bill would be £250.
How to increase your print sales in 23 minutes a week
| The “The 1% change plan. How to increase your print sales in 23 minutes a week” | The “The 1% change plan. How to increase your print sales in 23 minutes a week” |
| 12 action strategies in pdf format, delivered weekly, value £80 |  |
| Bonuses | |
| MP3 recordings of the entire programme - value £47 | |
| £89 exc. VAT |
