UKvUSA: A Print Seller’s Guide to AI

In this episode of UKvUSA, Deborah Corn and Matthew Parker discuss how AI can help print sellers simplify sales tasks, create stronger outreach, and stay competitive, as Matthew explains why AI is becoming a core business skill and how his new Print Seller’s Guide to AI supports real-world prospecting, messaging, and sales planning.

Listen to hear:

👉 Why AI now matters as a core skill in print sales and daily workflows.

👉 Using AI to draft sales plans, outreach ideas, and early-stage content.

👉 How to train ChatGPT to become a useful assistant without giving away your IP.

👉 Ways to keep AI-generated messages human and non-generic.

👉 Deborah’s examples of how AI prompts spark new concepts for pitches and events.

👉 An outline of Matthew’s Print Seller’s Guide to AI and how printers can apply it.

Matthew

(Scroll down for all the show links and also a transcript)

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Mentioned in This Episode:

Matthew Parker: https://www.linkedin.com/in/profitableprintrelationships/

Profitable Print Relationships: https://profitableprintrelationships.com

Get the Print Sellers Guide to AI: https://www.profitableprintrelationships.com/pages/the-print-sellers-guide-to-ai

Deborah Corn: https://www.linkedin.com/in/deborahcorn/

Print Media Centr: https://printmediacentr.com

Subscribe to News From The Printerverse: https://printmediacentr.com/subscribe-2

PrintFM Radio: https://printfmradio.com

Girls Who Print: https://girlswhoprint.org

Project Peacock: https://ProjectPeacock.TV

TRANSCRIPT

[INTRODUCTION]

[0:00:02] DC: Print Buying UKvUSA is a series dedicated to helping printers create stronger, more meaningful, and more profitable relationships with print customers on both sides of the pond. I’m Deborah Corn, Founder of Project Peacock and Principal at Print Media Centr.

[0:00:21] MP: And I’m Matthew Parker, the champion of print at profitableprintrelationships.com.

[0:00:26] DC: We may not always agree, but that’s when it gets interesting. Turn up the volume, get out your notepad, and welcome to the program.

[EPISODE]

[0:00:42] DC: Hey, everybody. Welcome to Podcasts From the Printerverse. This is Deborah Corn, your Intergalactic Ambassador. Today, we are here with the UKvUSA Podcast, but actually, it might be a love fest today. I don’t think we’re going to be arguing about anything, because Matthew is introducing something new to the industry. He has created the Print Seller’s Guide to AI. A practical step-by-step program built for print sales professionals who want to use AI without feeling overwhelmed. The guide focuses on simple real-world tasks, finding prospects, writing better sales content, planning outreach, and customizing AI to match your voice using free tools and clear prompts.

It’s designed for people with little or no AI experience, giving them a faster, easier way to sell print and stay competitive as AI becomes a core business skill. I can’t argue with any of that. Matthew, why does this matter?

[0:01:54] MP: Thanks, Deborah. I’m delighted to know I hit the call with you already. Why does it matter? I think it matters, because we’re not always doing things the best way we could when it comes to selling print, and we’re often putting off tasks we know we ought to do because they seem complicated, they seem daunting. We’ve tried it before and it takes hours, and AI can be a really useful tool to help us with that. I’m not suggesting that we should immediately switch over all our sales to AI, that we have everything generated on an AI script word for words. But actually, AI can be a really useful starting point that you get you off the blocks and get things in line for you, so that you actually go, “Yes. Now I’ve got a draft of what I want to plan, of my sales plan, of customers I want to go for, of sales emails, or social media.”

I’ve got a draft there, now I know I can tweet that to make it better, but hard lifting has been done already. I’ve found AI very useful when I’m doing that sort of thing. I’m still a great believer in the human voice and all my blogs for instance are completely human generated and, in fact, not by any human, but by me. They’re also built by my ideas. But AI has been very useful in a lot of areas of my business. Once I actually understood, firstly, that it could be useful, and secondly, how to use it.

[0:03:34] DC: In the introduction that I created for you based upon the information you provided to me, something that I pulled out, which I think really falls squarely in the why it matters bucket is, AI becomes a core business skill. Full stop on that one.

[0:03:57] MP: Yeah, absolutely. One of the things that I’m definitely seeing now is that people are expected to have AI as a core business skill. If you don’t have it, you’re immediately going to become less hirable. If your company doesn’t have – if you’re a solopreneur where you’re running a small company and you don’t have it, you’re suddenly going to get outpaced by your competitors and by your employers. The trouble is, if you don’t know where to start, then actually, I think it’s quite a daunting landscape. I’ve been doing AI now and obviously, all the algorithms have picked up, “Oh, Matthew’s interested in AI. Let’s send him lots of AI adverts all over social media.”

I see things, programs are going, “Here we go. We’ll teach you AI. Yeah, you’ll learn one new program every day for a month and you’ll be AI fluent.” It’s like, I don’t want to know 30 new AI programs. Yeah, how am I going to know what to use when, how am I going to remember all that? It’s often made to look a lot more complicated than it needs to be. Yeah, my program is basically focused mainly on ChatGPT, because that’s what we all start with. It’s free. It’s easy to use. 99% of all the other programs, you don’t really need to use them, unless you’re getting really techy, really deep into AI. You’d be surprised at how many things you do and use that have AI in them. Actually, if you’re driving AI, start with ChatGPT, or one of the other prompt-driven ones where what I write about will work just as well.
Even then, it’s like, you open up ChatGPT and it says, “How can I help you today?” There’s this is blank box and your cursor is flickering there and you go, “Well, what do I put in?” It’s often made out to be really complicated, and it isn’t. But half of what I’m trying to do here is to help people through those first steps. They can go, “Actually, this is dead simple. Actually, great stuff, Matthew.” The guides help me. I read it. I tried a couple of prompts, and now I can really see what I can do with this. I’m going to take it in new directions and try different things. That’s what it should be about. It should be a journey, discovery that you can drive.

Having said that, it’s really important that you use it well. It’s very easy to put in your first prompt into ChatGPT. There’s people that I chat with on social media. I can tell that virtually, everything they write has been generated by ChatGPT. We all know about the em dashes that it uses, but there’s loads of other things as well. They give it away. You don’t want to end up having just generic stuff that sounds like everyone else. Because that’s what I’ve been saying about print sales during my whole career, that 98% of print sales pitches sound like everybody else’s. Well, if we all use the same AI prompts, then we’re going to end up with 98% of print sales pitches all still sounding identical.

It’s about training ChatGPT, so it becomes a useful assistant for you. That’s a lot easier than it sounds. You don’t need the paid for in ChatGPT to do that. I’m still training my ChatGPT. It’s an ongoing journey. It now knows what I like. It can write in my voice when I want it to, and I can have different versions of trained ChatGPT to do different things for me. It’s about training it. It’s also about making sure that it doesn’t take back your key elements and put them back into the web. Being found by ChatGPT is great, because then it actually starts recognizing you and showing you to people who are using ChatGPT. You don’t necessarily want it taking your secret sauce to your company and using it in its algorithms to help other people.

Again, there’s simple things you can do to stop that. This is where I want people to start being able to use AI confidently, not feeling that I need to be a technical whiz, but also feeling that they’re not giving away everything that they know into the algorithm and giving it to other people.

[0:07:57] DC: The target for the Print Sellers Guide to AI is in the title, print sellers. You say it focuses on real-world tasks, like finding prospects and writing better sales content. Okay, fantastic. I speak to so many printers who tell me, “You got to speak to the customers face to face. You have to have human conversations with them. We’re in a relationship business.” How do you address that, and dive a little deeper into how AI can be used in, I can’t even say authentic, how can AI be used in an effective way, even if it does know your voice, to still keep that humanness in the sales process? Which again, is something I’m told by printers is super important. As a customer, I don’t necessarily agree, by the way.

[0:08:58] MP: One of the key things I teach in how to stop buyers choosing on price is to go out and talk to your customers, because they’ll tell you exactly what you need to know, so that you can sell effectively to other customers. I still absolutely think that’s really important. There’s a couple of things here. First of all, it’s harder and harder to get to talk to those people. AI can actually give you a pretty good guideline into what is important for those customers, because there’s a lot of information being fed into it. If you can’t get that interview, you can still get, I’m going to say, 80% of that from AI. That’s the first bit.

Secondly, I hope you are speaking to your customers and you’re recording those interviews, because I always tell people to – when you’re interviewing a customer to do market research, you should always record and get a transcript of that, feed it into AI, because it can take the key bits out for you far quicker than you can. Thirdly, whether you’re using AI to do that or not, you also want to get to talk to new prospects and win their business over. The only way you’re going to be able to do that is if you have a compelling message.

Now, either you’ve been following how to stop buyers choosing on price for years and using all those methodologies, in which case you’re way ahead of the game and you’re getting there already. But if you want to take the shortcut and try and create an effective message, AI again is going to get you 80% of the way. You’re going to need to humanize it, put it in your voice. You’re going to need to put it over with the right enthusiasm. You’re going to need to find the right ways to channel that to customers. AI can give you the bones of that message that will put you ahead of that typical, yeah, we offer great service, great quality, cheap prices, stuff that I hear from so many printing companies. It can give you that edge in those conversations.

[0:10:51] DC: I completely agree with you that it is a fantastic tool. The way that I have come to use it is that I don’t realize how many things I don’t know about even creating a pitch, until you put something in ChatGPT and it comes back and it says, “Would you like me to do this, this, this, and this next?” I’m like, “Oh, my God. Yes, please do that.” Because I never would even think about going into this next thing. Do you want this to be a slide deck? Do you want this to be, upload your letterhead? I’ll put it in there.

It is really an incredible collaboration tool. That’s how I think of it. I believe that I’m collaborating with the artificial intelligence. Even though it does give me great ideas that I did not think of, I’m still putting in enough humanness in my requests, or in my prompts that it’s not losing that part of it. To your point, I see more and more of these bullet-pointed emoji things and in conclusion and all the ways that you know that these outreaches are coming and they’re not human. You can feel that it’s not human. The thing that I just want to address about that is that it does take time to tweak what is coming out of the AI tool if you do really want to sound human. You’re going to have to deal with it. That can be time consuming sometimes, Matthew.

[0:12:43] MP: It can. But actually, a lot of it is, first of all, down to putting in the right prompts in the first place. This is where the guide will help, because I’m going to share some of the prompts that I use on a regular basis, and give you ideas on how you can adapt them for you, because that’s just as important. That’s one side of it, because the first prompts I used to put into AI, they came out and I was like, “Whoa, it can type this fast?” Then I read it and thought, it can type rubbish this fast. I had to get those right prompts in. I had to have the right specific bits in for it to really understand what I wanted. Because sometimes we’re used to talking to people and they go, “Yeah. I’ve known Matthew for ages, so I know exactly what he means when he says that.” AI doesn’t to begin with. That’s why you need to connect it to you and start training it.

As you start using AI more and more, it is actually going to start coming out with things that do feel more like you, that feel more human, that don’t need as much tweaking. I’d always say, read through it, tweak it, make it a bit you in there. But when you start training it in the right way and telling it where you want it to improve and do things differently, as long as you get it to remember that in the right way, it will remember that and it will use that the next time it talks to you. It sounds to me like, possibly sometimes AI has come out with that slightly generic bit, because it’s not remembering previous conversations with you, or you haven’t trained it to write the way you want it to. Therefore, you need to do that tweaking.

Part of the AI journey, and you’re right, it does take time. Yeah, I said, awful lot quicker than training up someone to do a job that you want them to do in your way, because it learns that awful lot quicker than I would on a job, but it does take a bit of time to train it up and get used to doing the jobs that you want in the way that you want them to. As you also said, it comes in with all those great ideas and what you want me to do next and it’s so helpful. Those are the things that when you’re training up someone in your team to do a job, they don’t necessarily come out with that.

Sometimes because they haven’t got their skill set. Sometimes because they don’t think it’s their place to come out with those suggestions yet. AI doesn’t have that kind of, “Oh, I’ve just started here. I’m a bit embarrassed. I don’t really want to push things too far.” It’s never counted equally. It’s never got that time when it’s going, “Oh, I don’t really know how to do that.” Get around all those things. It is a speedy learning curve. That first prompt you put in won’t necessarily get you that brilliant result you are hoping for. Give it a little bit of time and you’ll be surprised at what it starts coming out with and how pleased you are with it.

[0:15:28] DC: I completely agree with you on that.

[SPONSOR MESSAGE]

[0:15:32] DC: Are you looking to elevate your game, take your bottom-line customer relationships, and events to the next level? Then, I want to work with you. I’m Deborah Corn, the Intergalactic Ambassador to the Printerverse. I engage with a vast, global audience of print and marketing professionals across all stages of their careers. They are seeking topical information and resources, new ways to serve their customers and connect with them, optimize processes for their communications and operations, and they need the products and services and partnership you offer to get to their next level. Print Media Centr offers an array of unique opportunities that amplify your message and support your mission across the Printerverse. Let’s work together, bring the right people together, and move the industry forward together. Link in the show notes. Engage long and prosper.

[EPISODE CONTINUED]

[0:16:34] DC: The other day, I was writing. Usually, what I do is I’ll write something and then I’ll throw it in ChatGPT and I’ll say, “Tighten this up.” Sometimes it tightens it up and I’m like, “Dude, I would never say anything like this. No.” Other times it tightens it up and I’m like, “Oh, my God. This is so much better than when I did it.” Then at the end after it tightened it up, it said to me, “Would you like a quiz with this?” I was like, what? What do you mean? I’m like, “Oh, we can add a quiz to this, so people can – you can create further engagement by creating a quiz.” I was like, what? Okay.

[0:17:12] MP: That’s a cool idea, isn’t it?

[0:17:15] DC: I was like, okay. Then, I just had the Girls Who Print Conference, and I planned all the sessions in ChatGPT, collaborating with ChatGPT to stay on my themes and to help me describe the sessions in a way that was cohesive across the eight hours, or the five hours. It said, “Would you like a leave behind, an accountability leave behind?” I was like, what? Like, yeah, just a couple of questions to give to people, so that when they leave the conference, they’re thinking about what they want to build, what they want to own, what they want to rule, and who’s going to be accountable, besides themselves for making sure that they do this stuff. I was like, “Oh, my God. Yes. Give me that all day long.” I never would have thought of it, because unfortunately, I don’t think that way. But now, I do, Matthew. Now I know that there are ways to engage that aren’t annoying. Like, what do you think, Matthew? Let me check you on a post.

[0:18:22] MP: Yeah, absolutely. I think that’s really cool that ChatGPT is training you as well.

[0:18:28] DC: Totally.

[0:18:30] MP: It is. Yeah. For me, those are things, because I’ve been trained and I’ve worked in that area for so long, I have those sorts of thoughts behind me. But for someone who’s new to that, ChatGPT often comes up with ideas of, would you like me to do this? I’m thinking, “Yeah, I would. That’s great.” But it’s then training it to do those things in your way as well, because that’s a really important thing.

[0:18:55] DC: It’s the possibility. You’re like, oh, my God. That’s a possibility. I can create a really fun quiz with my customers, if I take this to the next step, or put a quiz out and put the answers on my Facebook page, so people go there and see what’s going on. There’s just so many ways that you can move that along. The thing is that you’re right, you prompt ChatGPT, but ChatGPT is also prompting you.

I do just want to add that, I use the free version for a few months. Then, there was no way that $20 a month was not worth it to go up to the pro version. You could just use it for longer, if nothing else, for more time. Make your own decisions, but it is a $20 investment that will pay off, at least it has paid off for me.

[0:19:44] MP: What I’ll say is I’m still using the free version. Maybe I don’t usually [inaudible 0:19:46].

[0:19:46] DC: Wow.

[0:19:48] MP: But everything I do in the guide is designed to be used in the free version, as well as a paid version. Now, there are certain things, when you start training ChatGPT, if you want to really power train it, you’re probably going to find it easier in the paid version. There are ways you can get around it in the free version that I’ve got, that will allow it to fully understand everything that I want on a permanent basis. Yes, and the paid version is the power use version. But if you’re just getting going, you want to dip your toe in the water, you’re not quite sure if this is right for you or not, then I’d say, go with the free version, see how you get on with it. If you see opportunities, to be honest, I’m struggling to see very much that I can do with the paid version that I can’t do with the free version for the amount I use it.

Knowing a couple of little workarounds, which obviously I share in the guide as to how you can start training it so it starts becoming useful on a regular basis. That really is the key to it. I think too many people turn ChatGPT off and then turn it on again, and it’s starting from scratch. It’s like hiring a new person, or hiring someone on Fiverr, a new person every single time, and you’ve got to bring them up to speed. That’s when using any AI program gets to be a bit of a problem. It’s about starting to build that long-term relationship with it. That sounds a bit scary saying that, doesn’t it? Starting to build that longer term relationship with it, so it does actually understand what you want when you put in the next prompt, even if it’s two or three days later.

[0:21:19] DC: I mean, my ChatGPT identified itself as Zena, so that now I call it Zena. That’s who I –

[0:21:26] MP: Excellent. Yeah. I know loads of people who’ve got their ChatGPT bots and they’ve named them various things after.

[0:21:32] DC: Well, I asked it what its name was and it said Zena. Well, it gave me options and I picked Zena.

[0:21:38] MP: Cool.

[0:21:39] DC: Okay. The other thing I just want to address before we move on is that something that is referred to as hallucination, where AI just literally makes up stuff. I mean, makes it up out of nowhere. The best way to find that out is the first thing you should do is ask it to go out into the Internet and do all the research about you and tell it to tell you about you. As you read it along, you’d be like, “Oh, my God. I can’t believe it knows that. I can’t believe it knows that.” Okay. I never did that. I never worked there. That is not me. It is a great example, because this is something, you are a subject matter expert of yourself.

The other thing is if you’re quoting stats, or anything like that in your content, or whatever it might be, I always ask it to cite the stat and then I go and I check and I make sure that it is not interpreting something, or sometimes it pulls a stat out of a different conversation and the stat is not as positive as ChatGPT might think it is.

[SPONSOR MESSAGE]

[0:22:53] MP: Do you need some direction or new ideas for your business? Would sales goals setting and accountability improve your revenues? Or do you have a member of staff who could be performing better? I’m Matthew Parker, the Champion of Print at profitableprintrelationships.com, and I offer a personal mentoring service. Together, we work out exactly what you need. We create a personal mentoring program for you, and then we speak twice a month. You get set goals and action points to make sure you progress.

What makes me different is that I’m the buyer. I’ve been approached by over 1,400 different printing companies, so I know what works, and I know what doesn’t. If you’d like to find out more, go to profitableprintrelationships.com, click the training tab, and then go to mentoring. Or, alternatively, just hit me up on LinkedIn. I look forward to working with you.

[EPISODE CONTINUED]

[0:23:47] DC: Any comments on that before we move on to the next thing?

[0:23:51] MP: Only that I think it’s excellent advice and I’d always say to people, it’s a great start as a research tool and you’ll find out in the guide how you can start doing it to get ideas, not just on who you should contact, but actually, what sectors are right for you, how it all fits and what’s right for your company, all of those things, but use it as a start. Don’t take it as gospel. I still remind people, and this was a couple of years ago and it’s got a lot better then, but someone in my network actually wanted to find out the most influential people in the UK printing industry, and it cited me which I’m definitely not on the top 10. I was very flattered, but it was wrong. The bit about being flattered went away slightly when I found out that one of the other people in the list was dead and several others had completely wrong job titles, and just how out of date the information was.

I think we still have to bear in mind that I’ve been cunningly, unwittingly using things really well to make ChatGPT like me. The more information you have out about you in the Internet, the more that ChatGPT can find out and the more it believes you. What it really said is, here are the people who have mentioned the most possibly by themselves sometimes.” But I’ve got a good social media presence. I was out there a lot. I’m, oh, well, I see all these tweets and all these followers from Matthew. I see all these activity on LinkedIn, so he must be influential. That’s one way to make a decision. I’d argue it’s the wrong way in this particular case. Use it as a good starting point, but don’t take it as gospel. But excellent advice to site statistics.

[0:25:30] DC: Yeah. I mean, I love what ChatGPT says about me, I have to say. I use it in my bio now, because first of all, the things that weren’t accurate I fixed. But the thing that I loved about it is that whenever I write my own bio, or I write a quote for a press release or anything like that, I’m always like, “Who does she think she is?” You know what I mean? Like, “Oh Deborah Corn said this.” It just makes me feel weird and uncomfortable.

When ChatGPT does it, I’m removed from that experience of, oh, I don’t want to – this sounds braggy, or this sounds like I’m so full of myself, even though it’s a bio and that’s when you’re supposed to do it. But still, the way that it wrote it was informative and it didn’t trigger me to be like, “Who does she think she is?” Sometimes it’s just –

[0:26:28] MP: It’s just like using third-party research, isn’t it?

[0:26:30] DC: Exactly.

[0:26:31] MP: It feels more objective.

[0:26:33] DC: It feels more objective, even though you’re right, it’s – the first thing is Deborah Corn is one of the most recognizable people in the printing industry. Well, to your point, that’s because I’ve been doing social media for 12 years, 15 years longer than most of the other people who are being compared to. Okay, the most important question for you. What will people who download The Print Sellers Guide to AI get from it and are you making any promises, guarantees, money back guarantees, are you selling it? What’s going on here?

[0:27:18] MP: Okay, so I’m selling the guide. I’m launching it in January. I’m going to say, launch is by the end of January, just to give me good time and I don’t want to over promise and under deliver. I’m hoping it might arrive a little earlier than then. However, given that this is coming out at the time that it is, you will have an opportunity to save around about 30% on the final price if you pre-order it now. Buy it now, I’ll deliver it in January and you will get a worthwhile discount for doing that. All my products always come with a no question cast down 30-day money back guarantee. Yeah, if you feel it’s not for you, that’s absolutely fine. I just refund your money with a smile. You don’t have to send me the PDF back, or anything.

I think it’s nice that I’ve sold thousands of various guides and books and webinars on my site now and I can count on one thing of the number of people who’ve actually asked me for a refund. That’s really nice that people feel that they are getting something that’s valuable. But it’s important to me that you feel that it’s useful to you as well. That’s my guarantee. What are you actually getting from here? I’m going to walk you through how you should set up ChatGPT to work for you, so it doesn’t feed your secrets back to everyone else, so that you are starting to train it on a permanent basis to write like you when you need to use it, when you need to maybe have more than one AI bottle, or conversation, so that it’s thinking about different things, so we’ll get those basics done.

Then, I’m going to talk a little bit about the principles of using AI. I think it’s important that people understand that. I mean, we’ve covered some of them when we’ve been talking, but it’s important when to know AI works for you when it doesn’t, how you need to start building on AI. I rarely find that the first prompt I put into AI is what I need to get out of it, even though I’ve trained it up. I normally go, “Yeah. But actually, I should have told it this as well.” It’s knowing on how to build and how to take what it’s doing for you and taking it to the next level.

Then I’m going to go through all the different stages of print sales. Right back from actually, who should I be approaching for prospects? Who might those prospects be? What am I going to sell to them? How am I going to sell it? What am I going to say to them? All of those things, I’m going to take it through in just a nice simple way, but with prompts that you use, as well as how to customize those prompts to suit you. You’ll have a prompt template, if you like, with fill in the gaps for what’s right for you here, so that it becomes your prompt, not just a generic prompt. I’m going to let you then build on those as you go through.

I’m researching one other bit as well, where I’m hoping it’s actually going to create a sales plan for you as well. I just want to make sure that I get the prompts right for that, so it does it in the way that I think it should. But we’re broadly speaking, we’re going to have eight stages. That’s what I’m saying at the moment, so I reserve the right to make it seven stages, or nine stages as I develop the product. But around about eight stages to using AI successfully. I’m going to give you – it will come as PDF downloads, so you can actually follow through with screenshots, where you need to with the prompts that you can then just copy and paste into ChatGPT, or into your system, so you can work them up first. I’m going to do audio as well, because I know not everyone likes reading. So, if you want to listen to it in the car, or on your jog, or whatever you’re doing, so that you can get an idea of where we’re coming from, that as well.

You’ll have actual prompts as well and the guidance on how to modify the prompts. Because I’m a great believer in not selling, I always have a standard and a premium version. On the premium version, I’m going to take you through some other AI prompts that I won’t include in the main guide since you have to take a few more ideas out there. I’m also just going to give a quick overview on creating AI videos, so that you can create a product video, or a social media video and have it do that for you as well. You’ll have everything you need to get going. I’m sure you’ll then take it to the next level and go, “Right. I see what Matthew said here, but I can see how I’m going to use it.” I mean, already today, you’ve been telling the ideas on what you’re doing and I go, that’s so cool that you’re taking it in these ways and everyone’s got their own way of doing it, and I think that’s really important.

This is designed to be a kickstarter. Yeah, if you’re a champion user of AI already, you probably don’t need this. But the majority of people that I speak to are dipping their toe into it, wondering if they’re doing the right thing. When I started using it, I wasn’t doing some of the things that I’ve set ChatGPT up to do now. If I had, it would have been a lot better. I’ve got a lot better results. It’s been a lot more personal to me. It’s just knowing that you’re doing the basics right and then giving you the confidence to start using it, thinking, “Oh, I haven’t really thought about using it in these ways.” Then you deciding where you’re going to go from there.

[SPONSOR MESSAGE]

[0:32:35] DC: Girls Who Print provides women in print and graphic communications with information resources, events, and mentorship to help them navigate their careers and the industry. As the largest independent network of women in print and a nonprofit organization, our global mission to provide resources, skill-building, education, and support for women to lead, inspire, and empower has never been stronger or more accessible. Through our member platform and program, as well as regional groups forming around the world, your access to Girls Who Print is just a click away. Gentlemen, you are most welcome to join us as allies. Get involved and get empowered today. Link in the show notes.

[EPISODE CONTINUED]

[0:33:21] DC: Do people get it at profitableprintrelationships.com? We’ll put links in the show notes, but just give them that information.

[0:33:28] MP: Yeah, absolutely. That’s the only place it’s available from, is from my website. We’ll have a sales page up by the time this podcast goes live. We’ll put the link in the show notes, and you can go there. You don’t have to buy it now. You can wait till I release it. But if you get it now, then it’s worth your while financially and it encourages me to get on and write it, because I know I’ve got X number of orders waiting to be fulfilled. Yes, we’ll put the link in the show notes and you can just click straight through from there. But if you’re listening to this and you’re not there, just go through to profitableprintrelationships.com. If you go through to the shop tab, you’ll find on the drop-down menu, you’ll find the guide there as well.

[0:34:06] DC: Thank you so much, Matthew, for breaking news and sharing about your new initiative on UKvUSA. I hope I get an early release, so I can check it out. I would love to.

[0:34:19] MP: Of course, you do, Deborah.

[0:34:21] DC: Yay. I want the premium one.

[0:34:22] MP: Thank you so much for featuring me and featuring the product on this, because it’s been really fun to do it.

[0:34:26] DC: Of course.

[0:34:27] MP: I appreciate that you’ve done this.

[0:34:28] DC: Yeah. Then after I take your course, maybe we’ll fight about it, or maybe I’ll end up loving it, because when I went to your workshop at that DSCOOP that one time, I was just like, “Oh, I’ll just pop in here for a second,” and I stayed for four hours. I love that, and I learned so much workshop.

[0:34:48] MP: Oh, thank you.

[0:34:49] DC: And I was a print buyer, so it was very crazy. But I really did enjoy it and I do believe in your products, and I do believe that you are authentically trying to help people. Check it out on Matthew’s site and we will be back next time with a fight, I promise. We’ll find something to fight again. Okay, until then, print AI long and prosper.

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[0:35:15] DC: Thanks for listening to Podcasts From the Printerverse. Please subscribe, click some stars, and leave us a review. Connect with us through printmediacentr.com, we’d love to hear your feedback on our shows and topics that are of interest for future broadcasts. Until next time, thanks for joining us. Print long and prosper.

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