The Fatal Flaw In Your Sales Goal For This Year: Why Most Print Sales Targets Fail (And How to Fix Yours)

At the start of every year, ambitious annual targets get set

Everyone's motivated and ready to make it happen. But when I check in a few months later, I hear the same story: "I haven't made much progress yet."

Sound familiar?

Here's the problem with annual targets

When your goal is 12 months away, it's easy to push it off. You've got immediate fires to put out, urgent client requests, and daily pressures. After all, you've got plenty of time... right?

Then suddenly it's September, and you realize you're nowhere near where you need to be.

There's a better way

Instead of overwhelming yourself with a massive annual figure, what if you broke your year into focused 12-week projects?

Think about it: Could you bring on three new clients in the next three months? Could you focus on strategic upsells to five existing accounts? These feel achievable. They feel real.

A 12-week deadline creates urgency. It demands focus. And most importantly, it gets you taking action today instead of "someday."

I wish you success in your next 12 weeks

"How To Succeed At Print Sales gives you the exact framework for building and executing 12-week sales projects that drive real results

Ready to stop spinning your wheels and start making consistent progress? Find out more here.