Let me guess how your day went yesterday:
Estimates to send. Quotes to chase. PDFs to approve. Production issues to solve. Proofs to check. Jobs to deliver. Meetings to attend.
And somewhere in all of that you were supposed to find time to actually sell?
Here's what I hear from print sales professionals all the time:
"I know I should be prospecting new clients. I know I should be upselling existing accounts. But I'm just too busy keeping everything running."
Sound familiar?
The problem isn't that you're lazy or unfocused. The problem is that your sales target feels too big and too far away. So when you're faced with a choice between tackling that enormous annual goal or dealing with an urgent production issue, the urgent always wins.
But what if your sales goals felt as manageable as your daily tasks?
That's exactly what 12-week sales projects do. Instead of staring down a massive annual target, you focus on one specific, achievable goal for the next three months.
For example: Sell a new service to three existing key accounts. That's it.
Suddenly, you're not overwhelmed. You have clear daily and weekly actions. You know exactly what collateral to create, which customers to approach, and when to review your progress. These small tasks fit naturally into your busy schedule—and when you complete them, they add up to major results.
This approach is the foundation of my ebook, "How To Succeed At Print Sales."
It walks you through creating focused 12-week projects that turn overwhelming targets into achievable daily wins. You'll finally stop feeling buried and start making real progress.
Ready to take back control of your sales success? Find out more here.
Here's to your next 12 weeks!
