This year will be challenging: here’s how to respond. (A simple, actionable plan to win more business)

I’ll be honest with you: this year won’t be easy for many print sellers

We’re all facing:
• Rising costs
• Increased regulation
• Tariffs
• Buyers squeezing budgets and looking for the lowest price

You can’t change those forces, but you can change how you respond.

The key right now isn’t worry, it’s action

If you want to grow or even defend your sales this year, you need a clear, practical sales plan you can execute immediately — not a vague yearly goal.

Instead of a 12-month target that feels overwhelming, set a 12-week sales project 

It needs small but specific actions you can take every week. That’s the approach top printers are using to stay focused and win business consistently.

Projects like these keep momentum — and momentum wins clients.

How to build your 12-week sales project 

I’ve put together a straightforward guide that walks you through creating a sales plan that actually delivers results (but still allows time for production, admin and fire-fighting). It’s all about targeted activity, weekly targets, and consistent execution: exactly the methods print companies are using to compete more effectively.

Check out my guide, How To Succeed At Print Sales

Let’s make this year about action, not anxiety.